Task

Create a creative brief for a campaign promoting {Product/Offer} to {Target Audience}.

Context

Business goal: {Goal}. Key insight: {Customer Insight}. Brand: {Brand}. Channels: {Channels}. Constraints: {Legal/Brand Constraints}.

Requirements

  • Define single-minded proposition, key messages, and supporting reasons to believe.
  • Specify tone, style, and visual direction (colors, motifs, imagery guidance).
  • Provide 10 copy lines (headlines) + 5 CTAs.
  • Create Do’s/Don’ts list and mandatory inclusions.
  • Include success metrics and test plan (A/B ideas).

Output Format

  • Brief Summary
  • Messaging
  • Visual Direction
  • Copy & CTAs
  • Do’s/Don’ts
  • Measurement

Notes

Keep it tight and actionable for designers/copywriters. If {Customer Insight} is missing, propose 3 candidate insights and how to validate them.