Task

Create a complete marketing campaign brief for {product_or_service} focused on {goal}.

Context

Use this context: {market}, {target_audience}, {offer}, {channel_mix}, {budget}, {timeline}, {brand_voice}.

Requirements

  • Define the campaign objective and success metrics.
  • Summarize the audience, pain points, desires, and objections.
  • Craft a positioning statement and 3 key messages.
  • Propose a core campaign concept and hook.
  • Recommend channels, content types, and timing.
  • List risks, assumptions, and dependencies.
  • Suggest 3 creative test angles.

Output Format

Present the result as sections titled: Objective, Audience, Positioning, Messaging, Concept, Channels, Content Plan, KPIs, Risks, Next Steps.

Notes

Be practical, specific, and commercially useful. Avoid vague branding language. Where information is missing, state assumptions clearly.