Task

Act as a positioning expert. Refine the value proposition for {product_or_service} so it is clearer, stronger, and more differentiated for {target_audience}.

Context

• Offer: {product_or_service}
• Target audience: {target_audience}
• Problem solved: {problem}
• Current messaging: {current_messaging}
• Alternatives or competitors: {alternatives}
• Proof points: {proof_points}
• Brand tone: {tone}

Requirements

• Clarify the customer problem, desired outcome, and why the offer matters now
• Distill the strongest benefits and differentiators
• Identify weak, vague, or generic wording and improve it
• Create a concise core value proposition plus supporting proof
• Provide tailored variants for key audience segments

Output Format

• Core value proposition statement
• Support pillars and proof points
• Audience specific variants
• Homepage headline and subheadline options
• Messaging dos and do nots

Notes

• Prefer concrete outcomes over buzzwords
• Show why customers should choose this over alternatives
• Keep language memorable and usable across channels